Since our humble beginnings in 1992, we have prided ourselves in creating attractive, comfortable and functional bras that go beyond keeping up with the latest trends. Over the years, we have stayed true to our belief that women should wear high-quality bras that truly fit them and inspire confidence – which ultimately leads to fewer returns and less waste.
This thinking fuels us to ensure the products we deliver are premium and long-lasting. We continually assess our bras, taking in real testimonies and experiences to effect development and improvement. Our core values – designed to fit, made to last and ethical manufacturing – form the three pillars to our product approach.